Improving Your Backlink Profile with Link Detoxing
Removing backlinks and detoxing the links on your page aims to clean up your list and low-quality backlinks. With the rise of bots and AI, there are probably a lot of smaller blogs that link back to your website. While this may seem positive as a way to get more eyes on your website, the reality is not so black and white.
In this week’s article, we are going to dive into what this means for your brand and how to make your backlink profile more concise and direct. The team at Lyv Marketing is here and ready to take on the marketing duties for your business! Keep reading to learn more about link detoxing and whether it is necessary for you.
Why is Link Detoxing Beneficial?
Although links pointing people back to your website boost your SEO score, you don’t want these to come from sites that are low-ranking on Google or other search engines. This is because these low-ranking links flow to your site and communicate to Google that your site might be low-quality as well. This is because Google often uses links to aid in the algorithm that decides which pages get ranked higher in a user’s search results.
This can hurt your website and, in some cases, Google may penalize you for insincere SEO practices. These backlinks start to influence your Google rank in only 1 to 3 months. A collection of strong backlinks with high domain authorities are good for your site and increase your ranking/score. If your site has a lot of low-ranking links, this means you are due for a detox.
How to Best Remove Backlinks From Your Site
While there may be agencies online that offer link detoxing as a service, it may be easier to do it yourself or ask your marketing team to take care of it instead. Anyone can start a link detox and the first step is to take an audit of all of your backlinks. The steps of this process are as follows:
Acquire a list of websites online that link to yours.
This can be done with any number of online tools that exist for free or for a set price. With a tool like this, usually all you need to do is type in your web address and you will get a list of all of the links it finds. If your site is set up with a subdomain and root domain, you can organize those links as well. Export the list and then we move into the removal process.
Rank Your Website Results
This is where domain authority comes in. Domain authority refers to the number in the algorithm that predicts how a website ranks in search engines. This is why it is important to consider when making a scoring metrics for which backlinks to keep. Links with a Domain Authority score above 30 are considered good links by search engines. Most marketers are in congruence that this score is the minimum for high-value websites. Links under a 30 score should be detoxed from your site.
Add Links to Your Detox List
There are more things to take into account when getting rid of links than just their DA score. For example, over-optimized anchor text does not work as well as just using your website URL because of Google’s spam flags. Further, using content that is full of more spam links will hurt your ranking. Take information from all of your links and make the decision on what to add to your list. Then, you can manually reach out to websites and ask them to remove your link if they have it plugged somewhere.
Link Detox Softwares to Check Out
There are many tools out there to help you navigate this process more smoothly. We have listed some below for you to consider if you’re looking:
Google Search Console: offers link reports, anchor text listing, and a disavow tool (which means to tell Google to ignore a spammy backlink when creating your ranking), and is a free software.
Semrush Backlink Audit: offers a toxic score, Google Search Console integration, and a disavow file export, automatically detecting toxic backlinks that use over 50 markers. Paid plans start at $117.33/month.
Majestic SEO Backlink Checker: offers backlink history, trust & citation flow, and link context which allows you to evaluate the quality of backlinks and find low-trust domains to detox. Free limited version and a paid plan that starts at 46.99/month.
Takeaway: High Quality Backlinks are Important for Your Online Business
SEO is essential when trying to drive traffic to your website and socials and, in turn, create leads and meet new clients. While SEO does help to rank your content, not all exposure is good exposure. Links, keywords, and data must be used effectively to create the results you’re looking for. Luckily, the team at Lyv Marketing is ready to take on the SEO efforts for you or your brand. We can detox your links and have your SEO rankings looking how you want them. Send us an email at hello@lyvmarketing.com, give us a call at (814) 419-493, or fill out the form on our website!
