Marketing with Meta Apps: Threads
Have you heard of threads yet? If you haven’t, you might be a little behind on the social media landscape. Meta launched Threads in July of 2023. It functions very similarly to Twitter (now X). Since it has been around for long enough, we have a grip on the strategy surrounding it and whether it provides ROI to people that are using it to market. Today, the team at Lyv Marketing is going to dive into Threads and how you can use it to set you apart from the competition.
What is Threads?
Created by Meta, Threads is a short-form (usually written) content-heavy social media platform that functions the same way as X. However, one of the differences is that it is decentralized. So, instead of being centralized by the functioning rules of the app or algorithm, users on Threads can choose what they view, how they create, and how they interact with the content that shows up on their feed. It also has more autonomous privacy settings, making it an app for all users at all different points in their lives. Threads was also created very close to the time that Twitter became X, which made it a very lucrative time for the app. Users weren’t sure what was going to happen to Twitter, which meant that they were flocking to Threads in hopes that it would give them what Twitter always had.
Who is On Threads?
Threads seems to attract a wide audience with people from a large range of demographics. Over half of the users on the app are males between 23-25 years old. On top of that, the age group on the app is overwhelmingly Gen Z. Threads has about 400 million monthly active users. Since its release, Threads has positioned itself among the top social media performers. While it is not outperforming X yet, it is still a fast-growing powerhouse in the industry. It is also important to note that to post anything on Threads, you have to have an Instagram account. This is an interesting way to make sure that the users are present across Meta platforms and ties the company together.
Using Threads to Market Your Brand
Now that you know how to use threads, let’s talk about how you can use it to help your business succeed. The first thing we’re going to look into are some of the key features that will help you make your content more relevant to the platform’s users. Take note that there is a 500-character post limit on the app. Because of this, you have to make sure that your copy and messaging fits within this limit. Something that is very beneficial for marketers on Threads is the ability to create communities and groups. These groups allow users to spark conversations and offer engagement. This can be a good place to get your audience to discuss your brand naturally without you forcing the conversation.
Focus On Your Creative
If you are posting exactly the same thing on threads that you are posting on Instagram, it is not valuable content. Because all of the users on Threads are probably also on Instagram, it makes sense to have unique content on both platforms so users are getting something new no matter where they are. It could also be beneficial to switch up your messaging on Threads to be more conducive to the short-form written content the app is built for.
Creating a Strategy for the App
Like on any platform, if you want your content to perform and give you the results you’re looking for, you need a strategy. Some ways you can find your strategy if you're brand new to the app, is to create your account and start trying things. It is beneficial for brands to have a presence on threads and continue cultivating attention and interacting with the audience. It is also a great place to see what your competitors are doing. After a few weeks, check out your stats and see what's working and what's not. This is the best way to build a strategy on a new platform that you don’t have any previous experience with.
Takeaway: Brands Should Be Hopping on Threads
If you read this and feel like your brand would benefit from a presence on Threads, it might be time to open an account, especially if you already have a branded Instagram. With an Instagram, it is so easy to open a Threads account that it shouldn’t take you less than five minutes. It also might work to send traffic to your Instagram. Making sure your brand stays relevant across all social media platforms helps you to continue growing your audience and finding new customers that will be interested in what you provide. The team at Lyv Marketing is here to help you add Threads to your toolbox and teach you how to use it properly. Contact us today by filling out the form on our website to schedule your FREE consultation.
