Customer-Centric Marketing Strategies: Why They’re So Important to Brand Success
We’ve all heard it before: “The customer is always right.” But, how far should this sentiment really go? Most companies and brands do not keep the customer at the center like they should. In this blog, we outline why this is important and why you should alter your strategy to it if you haven’t already.
The Milan Cortina Olympics: Keeping The Torch Burning
Every two years, we have either a Summer or Winter Olympic games to tune in to. While this event is centered around the fantastic athletes that compete, the brands backing the games contribute to keeping everything up and running. This is an interesting topic for marketers and brand developers. Read this week’s blog to find out more about the 2026 Olympics and the brands it was partnered with.
Retargeting Strategies for E-commerce: Reducing Cart Abandonment
Cart abandonment is a real struggle for business owners and marketers. You get the prospective customer all the way to the cart, and then lose them just before the finish line. That is why the team at Lyv Marketing is here to help you or your business to address this issue and establish trust with you audience and customer base.
The Power of User-Generated Content in Social Media Campaigns
User Generated Content, while an underrated type of marketing, can be so beneficial to your company and brand. It build trust among your audience and helps your brand voice to encompass all of the different types of customers you might have. Read this week’s blog to find out more about UGC and what it can do for your marketing strategy!
Steps to Take if You’re Looking for a Career in Digital Marketing
Ever wonder if digital marketing, or any type of marketing for that matter, is the right career path for you? If your answer is yes, then you’re in the right place. In this week’s blog, we discuss what it takes to get into this field and what we do. The team at Lyv Marketing is always looking to educate people about what we do and why you should join us!
Privacy-First Advertising: Navigating a Cookieless Future
Cookies and user data collection is continuing are continuing to become more and more restricted. This is good for users and overall a positive shift, but requires new strategies and planning from digital advertisers. We must pay attention to changes and adjust our approach accordingly.
Mastering Long-Form Content: Tips for Engagement and SEO
As marketing continues to get more digital, it is easy to assume that long-form content is a thing of the past. However, this is not the case. Long-Form content can be just as, if not more valuable than short-form content for your brand. In this week’s blog, we dive into the best ways to incorporate long-form content into your over-arching digital marketing strategy.
Digital Marketing FAQs: The Basics and More
In this week’s blog we cover the most commonly asked questions regarding digital marketing. We dive into different media types, what budget you should have for digital marketing services, and more!
Social Media Marketing: How Social Channels Can Work for Your Marketing Strategy
We’ve said it before and we’ll say it again! Social media marketing works if you use it right. It is so important to think about what social media channels will work best for you and your business model. The team at Lyv Marketing is here to teach you the best way to choose these channels and track their success for your brand.
Perfecting your Marketing Resume for the Hiring Surge in January
Job Applications are stressful. There is no doubt about it. That is why the team at Lyv Marketing is here to teach you the best practices for creating a marketing resume. Let’s get you that dream job!
Digital Marketing: What are the Most Valued Skills in the Industry?
Digital Marketing is a constantly changing industry. There is always a new skill or strategy to learn about. Lyv Marketing is here to help you understand the most important skills and what to spend your valuable time on. Read this blog to learn more about the most valued skills in the industry.
Instagram Best Practices: Growing your Brand and Engagement
Instagram is a tricky, but effective marketing tool. It can be difficult to figure out what the best practices are. That is why Lyv Marketing is here to help. Read this blog to learn more about the Instagram algorithm and what makes your posts pop.
The Death of the Hashtag? How Social Discovery Really Works in 2025
Hashtags aren’t driving reach like they used to, AI, search, and user behavior are. In 2025, discovery happens through keywords, engagement, and authenticity. Learn how small businesses can adapt to the new era of social media visibility and stop chasing outdated tactics.