What NOT to Do in Digital Marketing
On this blog, we are almost always telling you the steps that you SHOULD take in order to become a more successful digital marketer. In this week’s blog, we are going to flip the script and walk you through some things that you should avoid in order to up your digital marketing game. In 2026, customers are looking for transparency and integrity. On top of that, many customers like to have shared values with their favorite brands. They want to believe in the people they are supporting with their money. There are many examples of strategies and practices you should not use in digital marketing and we’re going to walk you through those today. And, as always, if you are looking for a digital marketing company that knows the right things to do with your brand, visit the Lyv Marketing website and contact us today.
Anti-Human Messaging
Recently in the marketing space, we have seen that a lot of brands are using AI tools to craft their creative. While this seems like a move that would save time and money, that is not always the outcome we’ve been seeing. In an environment where we are lacking humanity already, anti-human messaging has not been resonating with audiences. The good thing about this is that we can learn from it. Adding an emotional connection to your messaging will bring you more engagement in the long-run and it will bring people closer to your brand. Make sure you are aware of who your target audience is and what they value in their lives and their purchasing decisions.
Lack of Cultural Awareness and Examples of Insensitivity
Being insensitive and blatantly unaware of the culture associated with something you’re promoting. Expressing criticisms and anger on social media is more than common on social media. On top of journalists, regular internet users are also free to voice their thoughts on public platforms. It might seem like reporting on things that are currently relevant will boost your brand recognition higher, but this can backfire very quickly if not done with the proper care and research. We learn from this that being controversial and forming content around strong themes can either help you or hurt you. You have to use your own discernment and experience to decide when it is appropriate and when it is not.
Forgetting Your Target Audience and Their Values
When you are dealing with cultural events and people’s identities, you have to tread carefully. As mentioned above, this can either help or hurt your brand, depending on how you detail the messaging. What one person thinks is funny, someone else may find offensive. Posting offensive content, in general, is not a smart business idea and can quickly damage your brand. When forming content, keeping in mind your target audience and what they value is so important. Make sure you use care and respect when deciding to put yourself or your brand into these situations. Dedicate the time to understanding your audience and make sure you speak to them clearly.
Takeaway: Plan Your Marketing Campaigns With Care
As can be seen from this blog post, there are many ways that you can sabotage your own marketing campaigns. In order to avoid this, stay informed on your target audience and what they value, use care when addressing cultural topics, avoid being offensive, and keep your messaging human. The team at Lyv Marketing is here to help you craft your marketing campaigns and avoid these common missteps. Contact us today through the form on our website or send us an email at hello@lyvmarketing.com.
