Building a Strong Brand Identity Online: Why Branding is So Important
One of the most important parts of any marketing, especially digital, is understanding the importance of a strong online brand identity.
The reality is, without an image for customers to associate you with, your brand is less likely to stick in their memory.
At Lyv Marketing, we understand the consumer and ensure that your brand identity remains strong and consistent across all platforms.
What is brand identity and how do we see it at work?
Your brand identity shows what your brand stands for through distinct, recognizable elements that set it apart from competitors.
Some of the most common elements of a brand identity include:
Logo
Color Palette
Typography
Taglines
Name
Values
Style
When marketers understand how all of these elements work together, the result is a cohesive brand identity with potential for sustainable growth and long-term brand value.
How to build your own brand identity:
1. Identify Your Audience and Research Your Competitors
Understanding who your audience is and what they are looking for in a brand is the first step to gaining their trust. A great way to do this is by researching your competitors and analyzing what their customers value and what works for them.
2. Define Your Brand’s Purpose and Values
Your values showcase not only what the people behind the brand stand for but what your brand offers. Clearly laying out how you solve your customers’ problems and what sets you apart from your competitors helps to gain your consumers’ trust.
3. Develop a personality and create your brand story
Once you understand what your audience is looking for, you can start to shape the personality and story of your brand. This includes not only the stylistic choices you make, but also making sure your story is clearly communicated to the consumer.
What’s Next? Create a Strategy That Makes Sense for Your Identity
Once you’ve made all of the big decisions regarding your brand’s identity, its time to build a strategy that complements it. A brand strategy is a set of various long-term activities aimed at achieving a predetermined goal.
Lyv Marketing is Here to Transform Your Brand Identity!
We want to help you build an online brand identity that showcases what you can do and keeps your customers coming back for more. Here ay Lyv Marketing we are focused on results and we will provide you with our very best. Reach out to us today to begin your journey in creating a brand identity you and your audience love.
