Paid vs Organic Search: Finding Your Balance
Amber Farabaugh Amber Farabaugh

Paid vs Organic Search: Finding Your Balance

With time, search results continue to get more and more unpredictable. As a business, it can be difficult for you to place yourself high on these pages because you can no longer tell what they’re looking for. That is why we are here to help guide you in the right direction for you and your brand. Check out this week’s blog to learn more!

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Small Businesses: Building Trust & Community
Amber Farabaugh Amber Farabaugh

Small Businesses: Building Trust & Community

Building trust and community is so important for small businesses. It can be a way for your business to take off farther and faster than you ever though possible. We are here to inform you on how this trust is built and help you to connect with you audience directly. Keep reading this week’s blog for more!

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Marketing with Meta Apps: Threads
Amber Farabaugh Amber Farabaugh

Marketing with Meta Apps: Threads

There are new social media platforms popping up every day. But, do all of them make a lasting impact? Usually not. In this case, Meta’s Threads launched in 2023 and has been taking off ever since. In this week’s blog we are going to be teaching you how to have a good start on Threads and the type of demographic you may see there. Check it out for more!

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Digital Skills That Make Students Employable
Amber Farabaugh Amber Farabaugh

Digital Skills That Make Students Employable

In the ever-changing, technologically advancing field of marketing, it is important to learn the necessary digital skills to succeed. If students learn these skills before the enter the job market, they are already at an advantage. Read this week’s blog to learn more about what these skills are and why you should master them.

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Providing Customer Service on Your Digital Platforms
Amber Farabaugh Amber Farabaugh

Providing Customer Service on Your Digital Platforms

Have you ever heard of social customer service? If not, it’s time to learn something new! All marketers should know how to effectively interact with their audience online. The team at Lyv Marketing is here to help you learn how to do just this with this week’s blog.

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Choosing the Best E-Commerce Platform for Your Business
Amber Farabaugh Amber Farabaugh

Choosing the Best E-Commerce Platform for Your Business

This week’s blog jumps into e-commerce platforms and how to figure out which one is best for your business. There are countless platforms out there for you to choose from, some being more popular than others. We dive into a few of the most popular here. Keep reading if you want to learn more about these e-commerce platforms.

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Developing a Growth Mindset As a Marketer
Amber Farabaugh Amber Farabaugh

Developing a Growth Mindset As a Marketer

This week, we are diving into mindset and how to grow in your career and also your outlook. Having a growth mindset can help you to evolve not only as a person, but as a marketer. We strive to help you improve in all areas of your life, both related to and not related to your career. Keep reading to learn more!

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The Creative Process: How It Works and Optimizing Your Ideas
Amber Farabaugh Amber Farabaugh

The Creative Process: How It Works and Optimizing Your Ideas

This week, we are jumping into the creative process and how marketers use it to shape campaigns. The process requires a lot of insight and statistics, but it is rewarding in the end. We talk through the idea all the way to the outcome. If you’re wondering what this process looks like for a marketer, keep reading!

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Voice Search Optimization in Digital Marketing
Amber Farabaugh Amber Farabaugh

Voice Search Optimization in Digital Marketing

Voice Search Optimization is a less popular section of digital marketing, but it is still there nonetheless. While it is not the easiest thing to master, it will benefit you and your business to clean up your strategy. Check out this week’s blog for advice on the topic.

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ROI for Paid Advertising Strategies
Amber Farabaugh Amber Farabaugh

ROI for Paid Advertising Strategies

Paid ads are hard to measure and even harder to strategize for. That’s why we are here to help. If you are wondering how ROI for paid ads is measured, check out this week’s Lyv blog.

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Generating Backlinks to Your Website Online
Amber Farabaugh Amber Farabaugh

Generating Backlinks to Your Website Online

We’re talking backlinks again! Last time we discussed cleansing your backlink profile. This time we are discussing generating backlinks that are going to help your website. This is a time-consuming practice that requires effort. But, it will be just as rewarding. Read this week’s blog to learn more about backlink generating processes.

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The Importance of Effectively Targeting Your Customers
Amber Farabaugh Amber Farabaugh

The Importance of Effectively Targeting Your Customers

Knowing where and who to target with your marketing efforts is a huge advantage for digital marketers. Because, at the end of the day, no matter how good your strategy is, it isn’t doing its job if it isn’t reaching the right audiences. In this blog, we dive into segmenting your customers in order to reach them better. Keep reading for more!

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What Are Digital Marketers Responsible For in 2026?
Amber Farabaugh Amber Farabaugh

What Are Digital Marketers Responsible For in 2026?

What do digital marketers do all day? If you’ve ever wondered about the day-to-day of someone on this career path, this blog is for you! This week we dive into the responsibilities of digital marketers and important skills they must have to succeed. If you are interested in services like these, explore the rest of our website and contact us today!

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Social Media Storytelling: Methods and Strategies
Amber Farabaugh Amber Farabaugh

Social Media Storytelling: Methods and Strategies

We talk about social media a lot on this blog, but today we’re looking at it from a slightly different angle. Storytelling on social media is a great way to connect to your audience. There are many ways to go about this and we dive into a few of them on this week’s blog. If you’ve ever wondered how to effectively tell a story on social media, take a look!

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Improving Your Small Business’s Social Media Presence
Amber Farabaugh Amber Farabaugh

Improving Your Small Business’s Social Media Presence

Social media can be an incredible tool for small business owners. It increases awareness of your establishment and builds an audience for your product or service. If you are wondering how to make the most of your social media presence as a small business owner, tune in to this week’s blog!

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What NOT to Do in Digital Marketing
Amber Farabaugh Amber Farabaugh

What NOT to Do in Digital Marketing

On this blog, we are often teaching you things you SHOULD do to improve your digital marketing. Today, we are flipping the script and walking you through some things that you SHOULDN’T do when planning your campaigns. These are common mistakes that a lot of marketers make when deciding what include in their strategy. If you’re interesting in these scenarios and how to avoid them, read this week’s blog.

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Most Popular Social Media Trends for 2026
Amber Farabaugh Amber Farabaugh

Most Popular Social Media Trends for 2026

Social media changes so often, it is imperative that we stay on top of it and pay attention to the market. Digital marketers are tasked with staying on top of trends daily, so we are here to help. A lot of social media trends this year have been and will be centered around authenticity and trustworthiness. Read this week’s blog to learn more about what is working in the current digital landscape.

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Improving Your Backlink Profile with Link Detoxing
Amber Farabaugh Amber Farabaugh

Improving Your Backlink Profile with Link Detoxing

We’ve talked about SEO a lot on this blog and that’s for a reason! SEO continues to become increasingly important in a digital marketers day-to-day job. Because of this, we aim to explain to everyone what this means for modern marketing strategies and how to help your rankings online. If you’re wondering what backlinks and link detoxing does for your brand and your website, tune in to this week’s blog.

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Prominent Pay-Per-Click Trends of 2026 So Far
Amber Farabaugh Amber Farabaugh

Prominent Pay-Per-Click Trends of 2026 So Far

Pay-per-click (PPC) ad campaigns can be confusing and difficult to understand. In this week’s blog, we walk through the biggest trends of 2026 in the PPC space. We want to teach you how to leverage your creativity and how to better understand your ideal customer. Read the blog to find out more!

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