Email Marketing: Best Practices for Maximizing Open Rates

While email marketing is an important part of your strategy, the most challenging part of this tool is convincing your recipient to open the email.

After the initial opening of the message, the next step is to get them to follow-through with the call-to-action in the email.

At Lyv Marketing, we show you how to make sure your customers open your emails and follow through with them after.

Personalized Emails

Your customer is busy! This is the first thing to remember when crafting your emails. In order to get them to pause and open your email out of all of the messages they get in a day, you have to hook them. The easiest way to do this is to personalize your messages.

Here are three of the easiest ways to personalize your emails:

• Segmentation. Software like Hubspot and Mailchimp segment your audience for you, ensuring the right message is reaching he right customers.

• Content Updates. Keeping your content fresh and current shows your customer that you are engaged in their situation and the current market.

• Provide Valuable Content. Use the recipient’s name in the email and tailor recommendations to their past interactions with your content.

Timing: Learn Your Audience

There is no “universal best time” for sending marketing emails. This notion leads to misguided strategy and low engagement.

To find the best send times for your audience, experiment with different times and analyzing engagement metrics to see what sticks!

Logo and Branding

Maintaining a consistent and recognizable brand image is important in all parts of marketing, and email marketing is no exception.

Including your logo and branding in all email communications helps your customer recall your brand and builds their trust.

Be sure to include your branding colors in your emails whenever you can. Along with your logo, your colors are tied to your brand image.

Avoid the Spam Folder: Warm Up Your Email

One of the chief ways to make sure your email is opened is ensuring it doesn’t end up in the recipient’s spam folder. Here are some ways to make sure your message makes it to the inbox:

• Avoid Trigger Words. “Free,” “Limited Time",” and “Guaranteed” are triggers and often send your message to spam.

• Authentication Tools. Making sure your emails are authenticated by programs like MailGenius help to keep your emails in the inbox.

• Content-to-Image Ratio. Keep your emails within the recommended guidelines of 60% text and 40% images.

Clean Your Email List Regularly

Maintaining a clean email list enhances your reputation and improves your placement in the inbox.

Bounce rates, engagement levels, and time since last opened are all useful metrics when considering who to remove from your list.

Remember, quality is more important than quantity when building your email list.

What’s Next?

To stay up to date on all of the current email marketing info, visit us at Lyv Marketing. We make sure your messages end up on the inbox and at the front of your customers’ minds.