Prominent Pay-Per-Click Trends of 2026 So Far
Pay-per-click (PPC) ad campaigns can be confusing and difficult to understand. In this week’s blog, we walk through the biggest trends of 2026 in the PPC space. We want to teach you how to leverage your creativity and how to better understand your ideal customer. Read the blog to find out more!
Marketing Strategy: Creating Customer Personas
When you’re trying to define what your target audience is, it can be tricky to get a sense of what the individual customers might look like. To help with this, we teach you how to create customer personas in this week’s blog. Continue reading to find out more about honing in on your specific customers and what they may be looking for from you!
Customer-Centric Marketing Strategies: Why They’re So Important to Brand Success
We’ve all heard it before: “The customer is always right.” But, how far should this sentiment really go? Most companies and brands do not keep the customer at the center like they should. In this blog, we outline why this is important and why you should alter your strategy to it if you haven’t already.
The Milan Cortina Olympics: Keeping The Torch Burning
Every two years, we have either a Summer or Winter Olympic games to tune in to. While this event is centered around the fantastic athletes that compete, the brands backing the games contribute to keeping everything up and running. This is an interesting topic for marketers and brand developers. Read this week’s blog to find out more about the 2026 Olympics and the brands it was partnered with.
Retargeting Strategies for E-commerce: Reducing Cart Abandonment
Cart abandonment is a real struggle for business owners and marketers. You get the prospective customer all the way to the cart, and then lose them just before the finish line. That is why the team at Lyv Marketing is here to help you or your business to address this issue and establish trust with you audience and customer base.
The Power of User-Generated Content in Social Media Campaigns
User Generated Content, while an underrated type of marketing, can be so beneficial to your company and brand. It build trust among your audience and helps your brand voice to encompass all of the different types of customers you might have. Read this week’s blog to find out more about UGC and what it can do for your marketing strategy!
Steps to Take if You’re Looking for a Career in Digital Marketing
Ever wonder if digital marketing, or any type of marketing for that matter, is the right career path for you? If your answer is yes, then you’re in the right place. In this week’s blog, we discuss what it takes to get into this field and what we do. The team at Lyv Marketing is always looking to educate people about what we do and why you should join us!
Privacy-First Advertising: Navigating a Cookieless Future
Cookies and user data collection is continuing are continuing to become more and more restricted. This is good for users and overall a positive shift, but requires new strategies and planning from digital advertisers. We must pay attention to changes and adjust our approach accordingly.
Mastering Long-Form Content: Tips for Engagement and SEO
As marketing continues to get more digital, it is easy to assume that long-form content is a thing of the past. However, this is not the case. Long-Form content can be just as, if not more valuable than short-form content for your brand. In this week’s blog, we dive into the best ways to incorporate long-form content into your over-arching digital marketing strategy.
Digital Marketing FAQs: The Basics and More
In this week’s blog we cover the most commonly asked questions regarding digital marketing. We dive into different media types, what budget you should have for digital marketing services, and more!
Social Media Marketing: How Social Channels Can Work for Your Marketing Strategy
We’ve said it before and we’ll say it again! Social media marketing works if you use it right. It is so important to think about what social media channels will work best for you and your business model. The team at Lyv Marketing is here to teach you the best way to choose these channels and track their success for your brand.
Perfecting your Marketing Resume for the Hiring Surge in January
Job Applications are stressful. There is no doubt about it. That is why the team at Lyv Marketing is here to teach you the best practices for creating a marketing resume. Let’s get you that dream job!
Digital Marketing: What are the Most Valued Skills in the Industry?
Digital Marketing is a constantly changing industry. There is always a new skill or strategy to learn about. Lyv Marketing is here to help you understand the most important skills and what to spend your valuable time on. Read this blog to learn more about the most valued skills in the industry.
Instagram Best Practices: Growing your Brand and Engagement
Instagram is a tricky, but effective marketing tool. It can be difficult to figure out what the best practices are. That is why Lyv Marketing is here to help. Read this blog to learn more about the Instagram algorithm and what makes your posts pop.
November Wrap-Up: Lyv Marketing Client Testimonials
Here at Lyv Marketing, we work tirelessly to provide the best service to our clients. Read today’s blog to see what some of our partners think with their testimonials to our business. We want to add you to our growing list of success stories!
The Power of Social Media Advertising
Social Media is a fantastic tool for marketers. Ensuring that you are using social media advertising to your advantage is important for getting the most return on your investment. Check out this blog to see how Lyv Marketing can help you optimize your social media accounts.
5 Current Marketing Trends in 2025: Learn From the Best
Marketing moves fast. Trends are one of the most important, but ever-changing pieces of a successful marketing strategy. Relating to the audience and clearly stating brand values and mission prove to be at the forefront of consumers’ minds this year. Outlined here are 5 of the biggest marketing trends of 2025.
Marketing Like a Creator: What Agencies Can Learn from TikTok Influencers
TikTok influencers have rewritten the rules of marketing, prioritizing authenticity, speed, and community over polish. Discover what agencies and small businesses can learn from the creator playbook to connect faster, build trust, and thrive in today’s attention economy.