5 Current Marketing Trends in 2025: Learn From the Best

Marketing is a fast-moving industry. It demands the ability to stay relevant and keep on top of trends. Luck for you, Lyv Marketing is here to help! Keep reading to learn about 5 of the biggest marketing trends of 2025.

1. Paid Media

83% of consumers discover new brands via online ads. Because these types of ads are paid, they are significantly boosted on the algorithm. Well-placed ads, especially on social media sites that garner the most traffic, can transform a casual customer into a loyal customer.

Paid media provides marketers with a clear example of their ROI. It is a great tool to track what works and what doesn’t, making it a go-to tool in the marketers toolbox in 2025.

2. Content Marketing

Gen-Z is the most likely of all generations to watch long-form content. This is where content marketing comes in. Overall, video content is the most successful of all content form.

And, contrary to popular belief these days, videos over 10 minutes long are performing just as well as their short-form counterparts. Because of this, content marketing on platforms like YouTube and Live Streaming are remaining very successful in 2025.

3. Sustainability

In 2025, consumers are more willing to pay for a product that is eco-friendly. In the past, this wasn’t the case, with product prices driving consumers away from more sustainable products. There has been impressive progress made with the values that audiences deem important to them when shopping.

Sustainability marketing is a slippery slope, though. Brands have to be sure they aren’t just using buzzwords with no evidence to back up their claims. This turns customers away from your product and decreases their trust in your company.

4. Brand Loyalty

Speaking of your consumers’ trust in your brand, brand loyalty has been huge in 2025. With such a saturated market for, garnering loyalty to your brand and product or service is a great way to maintain your customers long-term.

46% of consumers say they are loyal to brands they like. Also, often brand loyalty is a reflection of how relatable your brand is and how you deliver on a human level. People tend to gravitate toward things that make sense to them, so make sure your company’s story and values are clearly displayed and communicated.

5. SEO

While it can be tricky to maneuver, Search Engine Optimization continues to be a huge driver for customers. Search engines remain the go-to choice for finding out more about a brand or company.

Making sure that eyes are on your brand and that you appear on the first page of your customer’s search is still very effective. After all, people can’t learn about your product if your brand doesn’t show up in a search engine.

Takeaway: Customers are Looking for Something Real

With such an overflow of content in 2025, customers are looking for something they can relate to: something that tells a story.

By designing marketing that clearly communicates your company’s values, you can connect to your customer in ways that other brands can’t.