The Power of Social Media Advertising

Social Media. A constant flow of information at your fingertips. While social media is a great tool for marketers to get eyes on their brand, it is important to know the rest of the advantages that it provides. At Lyv Marketing, we make sure your social media accounts are ready to provide you with results and make meaningful connections with your customers. 

Read below to find out how these advantages can help your business. 

1. Increased Brand Awareness

First and foremost, as soon as you press post on a social media ad, you are allowing your business to be viewed by millions of users. Appearing in people’s social media feed with a “sponsored” label immediately makes the user aware of your product or service.

Increasing brand awareness has many benefits. These include fresh leads and higher conversion rates for your business. Meeting your customer where they are is a great way to ensure you remain at the front of their minds.

2. Improved Brand Loyalty

Social media advertising is more than just promoting what you offer. Engaging with your customers on a platform they are familiar with is a fantastic way to gain their trust. In this way, you can connect with your audience and build meaningful relationships with them.

Sharing customer testimonials or case studies demonstrates customer satisfaction. This practice can turn casual scrollers into loyal customers.

3. Boost Leads

Running specific lead generation ad campaigns allows you to harness the benefits of social media advertising. Facebook lead generation ads are a great way for customer-facing business to gather more leads. These ads encourage users to sign up for your event, grow your email list, and gather information for future campaigns.

Meanwhile, Instagram is a good tool to get customers directly to your website. With sponsored posts containing a link directly to the product or service page on your website, it increases convenience for your customer.

4. Low Cost Advertising

Social media gives your business the opportunity to feature cost-effective ad campaigns. Most social media models operate on a pay-per-click (PPC) or pay-per-view (PPV) basis. This means that you only pay when someone clicks on your ad link or views your video ad. This results in low advertising costs as it allows you to only pay when a user takes action.

The average cost-per-click for Facebook ads is $1.68. Because average ad costs are so low, social media creates cost-effective marketing options that don’t break the bank.

5. User-friendly Interface

Most of the large social media sites offer an easy-to-use setup for marketers and user alike. Facebook and Instagram share similar ad interfaces that provide you with organized options to ensure your ads are achieving the results you are aiming for.

The largest platforms (Meta, LinkedIn, etc.) clearly walk you through their interfaces and show you how to set up and post your ad campaigns. You can easily monitor ad performance and conversion rates on these sites as well, allowing you to learn how to best optimize them for success.

Takeaway: Don’t Let Social Media Scare You

While social media can be intimidating because of its large scope, don’t let it scare you. Social media is a fantastic tool for businesses to take advantage of. It provides you with clear results and a cost-effective model. We want to help you optimize your social media accounts and get the most return on your investment.