Christmas Marketing Ideas to Lean Into the Holiday Spirit
While Christmas time is an incredibly busy time in lots of ways, it is important for marketers to stay grounded and join into the Christmas season in their end-of-year campaigns. The festivities and the holiday spirit provide great grounds to create on for social media, gift guides, blogs, and more.
At Lyv Marketing, we want to give you some suggestions on what to focus on during this busy time. Read the blog below for a sneak peek into what performs the best in December and what content forms to create campaigns for.
Themed Email Campaigns
Email marketing can get redundant. This is the largest problem marketers face when brainstorming how to best use email as a tool. Christmas time is a great opportunity to mix up your email marketing strategy and make it interesting for your recipients.
By making your email visuals festive and using holiday-themed calls-to-action, you can make sure your email marketing campaigns are providing a new and interesting perspective to your product or service. Another great way to get your list to pay attention to your Christmas emails is by adjusting your subject line. By adding a catchy, Christmas-y subject, you increase the chances of people actually opening your message. For example…
Holiday Gifts for Everyone on Your List!
Last Day to Shop for Guaranteed Delivery Before Christmas!
A Gift for you, (recipient’s name)!
These subject lines draw the reader in and encourage them to finish up their Christmas shopping with your company.
Giveaways
Christmas time is a great time to run some giveaway campaigns that you still have left for the year! After all, it is the time of giving and has the potential to bring a lot more traffic to your social pages and website. By creating the rules for the giveaway, you can encourage engagement and maybe even gain yourself a few loyal customers.
Asking participants to follow your page and like the post to be considered for the giveaway will give you a quick spike of followers and engagement that may dissipate over time. The important thing here is that some of the participants become genuinely interested in your brand and decide to stay even after the giveaway period ends.
Themed Social Media Posts
Social Media is a fantastic place to continue spreading the holiday spirit. Since these sites allow marketers to be a bit more creative, the sky is the limit for what you can create. In general, using clean, themed images and tailoring your copy to the holiday is a great way to start. By incorporating lights, wreathes, trees, and even snowy landscapes into your posts, you draw people in just by participating in the holiday themes. Some accounts even choose to take it one step further and alter their existing profile picture to make it fit the Christmas theme as well.
These types of visuals bring warmth to readers and inspire them to look into your brand. These types of themed posts have the ability to turn passive viewers into customers and followers.
Christmas Ads
Christmas is a great time to “reel” those scrolling into your brand. While you should keep up with your themed organic social posts, the holidays are a great time to invest in paid traffic to get your content in front of the right people. These ads can include anything you want, but specifically, holiday sales are a great way to promote your brand. For examples, some ideas for these ads include,
Highlight holiday themed products with a holiday set
Include Santa in your ad, either in a comedic or serious way
Leverage user generated content (UGC) and have them share holiday stories
Showcase gift cards for last-minute shoppers
Gift Guides and Blogs
Creating gift guides for your customers that feature products from your brand is a great way to get them involved. Gift guides point people in the right direction for making purchases that are right for them. These guides also make your brand and online presence more palatable for new viewers, easing them into your story and the products or services you offer.
Blogs are also a great way to leverage the Christmas season. Write about why your product or service would make a great Christmas present. Tell your customers what to expect from you this holiday season. Inform people on the best times to shop and when your sales are running.
Takeaway: Find the Right Strategy for You this Christmas Season
Don’t be intimidated by how big Christmas can be for brands. The team at Lyv Marketing is here to help you make the most of the Christmas season! Use this time to focus on doing what you know best, relating to your audience. And, of course, don’t forget to take time off to spend with your families and friends.
