Developing a Growth Mindset As a Marketer
This week, we are diving into mindset and how to grow in your career and also your outlook. Having a growth mindset can help you to evolve not only as a person, but as a marketer. We strive to help you improve in all areas of your life, both related to and not related to your career. Keep reading to learn more!
The Creative Process: How It Works and Optimizing Your Ideas
This week, we are jumping into the creative process and how marketers use it to shape campaigns. The process requires a lot of insight and statistics, but it is rewarding in the end. We talk through the idea all the way to the outcome. If you’re wondering what this process looks like for a marketer, keep reading!
Voice Search Optimization in Digital Marketing
Voice Search Optimization is a less popular section of digital marketing, but it is still there nonetheless. While it is not the easiest thing to master, it will benefit you and your business to clean up your strategy. Check out this week’s blog for advice on the topic.
ROI for Paid Advertising Strategies
Paid ads are hard to measure and even harder to strategize for. That’s why we are here to help. If you are wondering how ROI for paid ads is measured, check out this week’s Lyv blog.
Generating Backlinks to Your Website Online
We’re talking backlinks again! Last time we discussed cleansing your backlink profile. This time we are discussing generating backlinks that are going to help your website. This is a time-consuming practice that requires effort. But, it will be just as rewarding. Read this week’s blog to learn more about backlink generating processes.
Automation Tools in Marketing: Why They’re So Helpful
In this week’s blog, we dive into the benefits of marketing automation tools and why they might be worth your investment. Keep reading to learn more!
The Importance of Effectively Targeting Your Customers
Knowing where and who to target with your marketing efforts is a huge advantage for digital marketers. Because, at the end of the day, no matter how good your strategy is, it isn’t doing its job if it isn’t reaching the right audiences. In this blog, we dive into segmenting your customers in order to reach them better. Keep reading for more!
What Are Digital Marketers Responsible For in 2026?
What do digital marketers do all day? If you’ve ever wondered about the day-to-day of someone on this career path, this blog is for you! This week we dive into the responsibilities of digital marketers and important skills they must have to succeed. If you are interested in services like these, explore the rest of our website and contact us today!
Social Media Storytelling: Methods and Strategies
We talk about social media a lot on this blog, but today we’re looking at it from a slightly different angle. Storytelling on social media is a great way to connect to your audience. There are many ways to go about this and we dive into a few of them on this week’s blog. If you’ve ever wondered how to effectively tell a story on social media, take a look!
Improving Your Small Business’s Social Media Presence
Social media can be an incredible tool for small business owners. It increases awareness of your establishment and builds an audience for your product or service. If you are wondering how to make the most of your social media presence as a small business owner, tune in to this week’s blog!
What NOT to Do in Digital Marketing
On this blog, we are often teaching you things you SHOULD do to improve your digital marketing. Today, we are flipping the script and walking you through some things that you SHOULDN’T do when planning your campaigns. These are common mistakes that a lot of marketers make when deciding what include in their strategy. If you’re interesting in these scenarios and how to avoid them, read this week’s blog.
Most Popular Social Media Trends for 2026
Social media changes so often, it is imperative that we stay on top of it and pay attention to the market. Digital marketers are tasked with staying on top of trends daily, so we are here to help. A lot of social media trends this year have been and will be centered around authenticity and trustworthiness. Read this week’s blog to learn more about what is working in the current digital landscape.
Improving Your Backlink Profile with Link Detoxing
We’ve talked about SEO a lot on this blog and that’s for a reason! SEO continues to become increasingly important in a digital marketers day-to-day job. Because of this, we aim to explain to everyone what this means for modern marketing strategies and how to help your rankings online. If you’re wondering what backlinks and link detoxing does for your brand and your website, tune in to this week’s blog.
Prominent Pay-Per-Click Trends of 2026 So Far
Pay-per-click (PPC) ad campaigns can be confusing and difficult to understand. In this week’s blog, we walk through the biggest trends of 2026 in the PPC space. We want to teach you how to leverage your creativity and how to better understand your ideal customer. Read the blog to find out more!
Marketing Strategy: Creating Customer Personas
When you’re trying to define what your target audience is, it can be tricky to get a sense of what the individual customers might look like. To help with this, we teach you how to create customer personas in this week’s blog. Continue reading to find out more about honing in on your specific customers and what they may be looking for from you!
Customer-Centric Marketing Strategies: Why They’re So Important to Brand Success
We’ve all heard it before: “The customer is always right.” But, how far should this sentiment really go? Most companies and brands do not keep the customer at the center like they should. In this blog, we outline why this is important and why you should alter your strategy to it if you haven’t already.
The Milan Cortina Olympics: Keeping The Torch Burning
Every two years, we have either a Summer or Winter Olympic games to tune in to. While this event is centered around the fantastic athletes that compete, the brands backing the games contribute to keeping everything up and running. This is an interesting topic for marketers and brand developers. Read this week’s blog to find out more about the 2026 Olympics and the brands it was partnered with.
Retargeting Strategies for E-commerce: Reducing Cart Abandonment
Cart abandonment is a real struggle for business owners and marketers. You get the prospective customer all the way to the cart, and then lose them just before the finish line. That is why the team at Lyv Marketing is here to help you or your business to address this issue and establish trust with you audience and customer base.
The Power of User-Generated Content in Social Media Campaigns
User Generated Content, while an underrated type of marketing, can be so beneficial to your company and brand. It build trust among your audience and helps your brand voice to encompass all of the different types of customers you might have. Read this week’s blog to find out more about UGC and what it can do for your marketing strategy!
Steps to Take if You’re Looking for a Career in Digital Marketing
Ever wonder if digital marketing, or any type of marketing for that matter, is the right career path for you? If your answer is yes, then you’re in the right place. In this week’s blog, we discuss what it takes to get into this field and what we do. The team at Lyv Marketing is always looking to educate people about what we do and why you should join us!