Privacy-First Advertising: Navigating a Cookieless Future
Amber Farabaugh Amber Farabaugh

Privacy-First Advertising: Navigating a Cookieless Future

Cookies and user data collection is continuing are continuing to become more and more restricted. This is good for users and overall a positive shift, but requires new strategies and planning from digital advertisers. We must pay attention to changes and adjust our approach accordingly.

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Mastering Long-Form Content: Tips for Engagement and SEO
Amber Farabaugh Amber Farabaugh

Mastering Long-Form Content: Tips for Engagement and SEO

As marketing continues to get more digital, it is easy to assume that long-form content is a thing of the past. However, this is not the case. Long-Form content can be just as, if not more valuable than short-form content for your brand. In this week’s blog, we dive into the best ways to incorporate long-form content into your over-arching digital marketing strategy.

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Digital Marketing FAQs: The Basics and More
Amber Farabaugh Amber Farabaugh

Digital Marketing FAQs: The Basics and More

In this week’s blog we cover the most commonly asked questions regarding digital marketing. We dive into different media types, what budget you should have for digital marketing services, and more!

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Social Media Marketing: How Social Channels Can Work for Your Marketing Strategy
Amber Farabaugh Amber Farabaugh

Social Media Marketing: How Social Channels Can Work for Your Marketing Strategy

We’ve said it before and we’ll say it again! Social media marketing works if you use it right. It is so important to think about what social media channels will work best for you and your business model. The team at Lyv Marketing is here to teach you the best way to choose these channels and track their success for your brand.

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Paid Media Strategies That Turn Ad Spend Into Profit
Amber Farabaugh Amber Farabaugh

Paid Media Strategies That Turn Ad Spend Into Profit

Each year, paid media continues to grow for marketers. This type of media can provide a large and continuous ROI, but only if managed diligently. The team at Lyv Marketing is dedicated to managing your paid media and making sure ads are working for you instead of against you. Read this week’s blog to learn more.

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Data Privacy Trends in 2026: Looking Forward
Amber Farabaugh Amber Farabaugh

Data Privacy Trends in 2026: Looking Forward

At the beginning of every year, more states crack down on data privacy in their markets. This year, we saw the addition of 3 states to this list. Data privacy is ever-changing and it is important for consumers to be aware of what is happening with their personal data. Read this week’s blog to find out more about the changes and predictions for 2026.

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Inbound Marketing: Spice Up Your Campaigns this January
Amber Farabaugh Amber Farabaugh

Inbound Marketing: Spice Up Your Campaigns this January

Inbound marketing is a marketing strategy that attracts customers to you through organic channels. It helps brands create a loyal audience that is interested in your product or service. Read this week’s blog to learn more about inbound marketing and how you can implement it into your campaigns this year.

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Taking Control of the New Year: the Importance of Focus in Q1
Amber Farabaugh Amber Farabaugh

Taking Control of the New Year: the Importance of Focus in Q1

To ring in the New Year, we are taking a closer look at focus in Q1 and the importance of refining your strategy. The New Year can be intimidating for marketers. The team at Lyv Marketing is here to help you overcome any roadblocks you may face when outlining your campaigns for 2026.

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Looking Ahead to 2026: Q1 Best Practices
Amber Farabaugh Amber Farabaugh

Looking Ahead to 2026: Q1 Best Practices

As Christmas winds down and the New Year looms ahead, take a look at your current marketing strategy. Take note of anything you may want to change or improve upon for the upcoming quarter. In this weeks blog, we share some ways that you can be best prepared for the new year. Read below for more!

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Christmas Marketing Ideas to Lean Into the Holiday Spirit
Amber Farabaugh Amber Farabaugh

Christmas Marketing Ideas to Lean Into the Holiday Spirit

Celebrate the Holiday season with Lyv Marketing! We want to teach you how to use your time wisely during this busy season. Christmas can be an intimidating time of year for marketers, but it doesn’t have to be! Read today’s blog to learn more about holiday marketing strategies.

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Digital Marketing: What are the Most Valued Skills in the Industry?
Amber Farabaugh Amber Farabaugh

Digital Marketing: What are the Most Valued Skills in the Industry?

Digital Marketing is a constantly changing industry. There is always a new skill or strategy to learn about. Lyv Marketing is here to help you understand the most important skills and what to spend your valuable time on. Read this blog to learn more about the most valued skills in the industry.

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Instagram Best Practices: Growing your Brand and Engagement
Amber Farabaugh Amber Farabaugh

Instagram Best Practices: Growing your Brand and Engagement

Instagram is a tricky, but effective marketing tool. It can be difficult to figure out what the best practices are. That is why Lyv Marketing is here to help. Read this blog to learn more about the Instagram algorithm and what makes your posts pop.

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November Wrap-Up: Lyv Marketing Client Testimonials
Amber Farabaugh Amber Farabaugh

November Wrap-Up: Lyv Marketing Client Testimonials

Here at Lyv Marketing, we work tirelessly to provide the best service to our clients. Read today’s blog to see what some of our partners think with their testimonials to our business. We want to add you to our growing list of success stories!

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The Power of Social Media Advertising
Amber Farabaugh Amber Farabaugh

The Power of Social Media Advertising

Social Media is a fantastic tool for marketers. Ensuring that you are using social media advertising to your advantage is important for getting the most return on your investment. Check out this blog to see how Lyv Marketing can help you optimize your social media accounts.

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5 Current Marketing Trends in 2025: Learn From the Best
Amber Farabaugh Amber Farabaugh

5 Current Marketing Trends in 2025: Learn From the Best

Marketing moves fast. Trends are one of the most important, but ever-changing pieces of a successful marketing strategy. Relating to the audience and clearly stating brand values and mission prove to be at the forefront of consumers’ minds this year. Outlined here are 5 of the biggest marketing trends of 2025.

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The Death of the Hashtag? How Social Discovery Really Works in 2025
Mitchell Lemme Mitchell Lemme

The Death of the Hashtag? How Social Discovery Really Works in 2025

Hashtags aren’t driving reach like they used to, AI, search, and user behavior are. In 2025, discovery happens through keywords, engagement, and authenticity. Learn how small businesses can adapt to the new era of social media visibility and stop chasing outdated tactics.

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