Inbound Marketing: Spice Up Your Campaigns this January
If you feel burnt out by your current marketing plan, it may be time to switch strategies. Inbound marketing can be a great tool to spice up your campaigns. Inbound marketing focuses on attracting, engaging, and delighting customers through relevant and targeted experiences. By creating valuable content that addresses your target audience's needs and interests, it helps you build trust with them.
The team at Lyv Marketing is dedicated to providing you with exactly the type of marketing your business needs. If inbound marketing fits for your business and goals, we will deliver. Read the blog below for a more extensive overview of what inbound marketing entails and why it works so well in modern markets.
What is Inbound Marketing?
Inbound marketing strategies focus on the more prominent digital marketing techniques, for example…
SEO (search engine optimization)
Creating valuable content
Placing content in front of the right digital audiences
The main goal of inbound marketing is to encourage a potential lead to organically move along the customer journey to make a purchase or re-purchase from you. This journey is often referred to as a “pipeline” or a “funnel” in business spaces. The most effective inbound marketing campaigns rely on multiple different channels of distribution, for example…
Content marketing
Email marketing
Conversational marketing
Social media management
Search engine marketing
Inbound vs Outbound
While everything up to this point could be passed off as “regular” or outbound marketing, there is one large distinction between inbound and outbound marketing. While outbound marketing focuses on pushing certain products toward certain customers, inbound marketing is designed to build relationships with potential customers who are actively searching for information and solutions.
For example, inbound marketing occurs as a customer is scrolling their social media feed and happens across a product that interests them and their needs. Then, organically, they research that product and eventually purchase it. Inbound marketing focuses on attracting customers through relevant and helpful content instead of through sales-driven messaging.
Why is it Successful?
This type of marketing is successful for a slew of different reasons. The most convincing, however, is that it cultivates an audience that is interested in your brand and will more than likely become loyal customers. When you are crafting content to educate your audience rather than sell to them, you build trust with them. People like to consume content that is helpful to them and what is going on in their life at any given time. Because of this, inbound marketing is able to deliver what customers are looking for.
How to Get Started
The best inbound marketing campaigns often follow a four-step process.
Attract
Convert
Close
Delight
To attract people to your brand and website, you should first dedicate some time to creating content. Develop content that appeals to your target audience. This could be on social media, a podcast, a vlog, whatever works for you. On top of that, make sure your website is optimized for search engine results. This allows more people to see your brand when searching with key words.
To convert casual scrollers into customers, you must give them useful information and utilize your calls-to-action. By providing customers with an answer to a question they’ve been wondering about, you increase the chances of them making a purchase.
Closing in inbound marketing requires some type of personalized effort. Whether it be a personalized email, a specific discount code, or an exclusive deal, closing a sale with a passive or active customer may require that little bit of extra attention.
The fourth and final stage of this strategy, delight, can be achieved even if you do not successfully make a sale. By providing stellar customer service, offering a good product, and engaging in social media dialogue, you have the opportunity to turn passive customers into loyal ones. Even if they don’t purchase something today, if you provide them with a good experience, they may continue to follow your brand and return later to make a different purchase when the time is right.
Understanding your Audience
Not every customer is the right one for you, and that’s okay! Effective usage of blogs, social media content, and SEO techniques plays a critical role in understanding and attracting the right audience. By targeting specific keywords and addressing audience members' direct concerns, the right eyes are on your product or service. But, this can only be achieved when you know who your audience is.
Tailoring your content to a certain age group or gender is exactly what it takes to make sure you are attracting people that are interested in what you are offering. This step is essential to complete the close and delight the customer.
Takeaway: Inbound Marketing Could be Right for You
If you feel that you are attracting the wrong type of customers that are not satisfied with your brand and customer experience, it may be time to turn to different strategies and channels.
In 2026, the team at Lyv Marketing is encouraging brands to give inbound marketing a try. It is a great way to build a loyal customer base that will continue to visit your website and recommend your product or service to their friends and people they know. This type of marketing will only grow with the rise of influencers and social media culture as a whole.
